1. Introduction

Welcome to Strand Edit (“we,” “our,” or “us”). Strand Edit is a curated hair inspiration blog located at https://strandedit.com. We are committed to protecting the privacy of every visitor to our website. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to that information.

By using our website, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our website.

2. Information We Collect

2.1 Information You Provide Voluntarily

We may collect personal information you provide directly to us, including when you:

  • Submit a message through our Contact Us page (name, email address, and message content)
  • Subscribe to any email newsletter or updates
  • Leave a comment on a blog post (name, email address, and comment)

2.2 Information Collected Automatically

When you visit our website, certain data may be collected automatically by us or our third-party service providers, including:

  • IP address and approximate geographic location
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Device information (desktop or mobile, screen resolution)
  • Cookies and similar tracking technologies (see Section 5)

2.3 Information from Third-Party Services

Our website is built on WordPress and uses Google Site Kit. These platforms may collect additional data as described in their own privacy policies. We may receive aggregated analytics reports from these services.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To operate and improve our website and content
  • To respond to your enquiries or messages submitted via the Contact Us page
  • To send you newsletters or updates, if you have opted in
  • To analyze website traffic and user behavior through analytics tools
  • To detect, prevent, and address technical issues or security threats
  • To comply with applicable legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Legal Basis for Processing (Applicable to EEA/UK Visitors)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases:

  • Consent: where you have opted in to receive communications or agreed to cookies
  • Legitimate Interests: for analytics, website security, and improving our content
  • Legal Obligation: where we are required to process data by law

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and gather analytics data. Cookies are small text files stored on your device.

5.1 Types of Cookies We Use

  • Essential Cookies: necessary for the website to function correctly
  • Analytics Cookies: used by Google Analytics (via Site Kit) to understand how visitors use our site
  • Functional Cookies: used by WordPress to remember your preferences

5.2 Managing Cookies

You can control or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit www.allaboutcookies.org.

6. Third-Party Services and Links

Our website integrates with or links to third-party services. These third parties have their own privacy policies, and we are not responsible for their practices. Third-party services we use include:

  • Google Site Kit / Google Analytics: for website analytics (https://policies.google.com/privacy)
  • WordPress: our content management system (https://automattic.com/privacy/)
  • Gravatar: for displaying author avatars on blog posts (https://automattic.com/privacy/)

When you click links to external websites, you leave Strand Edit. We encourage you to review the privacy policies of any third-party sites you visit.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable law. Specifically:

  • Contact form submissions are retained for up to 12 months or until the enquiry is resolved
  • Analytics data is retained as configured within Google Analytics (typically 26 months)
  • Comment data is retained unless you request its deletion

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Right to Access: request a copy of the personal data we hold about you
  • Right to Rectification: request correction of inaccurate or incomplete data
  • Right to Erasure: request deletion of your personal data (“right to be forgotten”)
  • Right to Restrict Processing: request that we limit how we use your data
  • Right to Data Portability: receive your data in a structured, machine-readable format
  • Right to Object: object to processing based on legitimate interests
  • Right to Withdraw Consent: withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details in Section 11. We will respond within 30 days.

9. Children’s Privacy

Strand Edit is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will delete such information promptly.

10. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, alteration, or disclosure. Our website uses HTTPS encryption for data transmission. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the “Effective Date” at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us:

Strand Edit

Website: https://strandedit.com

Contact Page: https://strandedit.com/contact-us/